What is The Look? For ten years now, I’ve lived between two worlds: that of a businesswoman and tax lawyer, and that of an influencer. Numbers and contracts on one side, cameras and creativity on the other. It’s a strange mix, but I’ve learned one thing—both worlds often fall into the same trap: mistaking the image for the essence. Recently, I wasn’t invited to an event by a brand which I appreciate. At first, I thought, perhaps I’m just jealous. But when I looked at the guest list, the pattern was obvious: young women with what the industry calls “the look.” Perfect hair, flawless makeup,… Read more