One swallow does not make summer, right? But many swallows will change the planet… The way is set and there is no way back… The 2000 –  2022 generation is environmental conscious, they will scrutinise the provenance of products, the supply chain line to make sure brands are adjusting… Simple… it is this way or the highway! I am not a big Prada fan… it has been years since I bought something or posted something bout the brand, but regardless of my personal taste, it is undisputable that Prada’s new initiative to purchase recycled nylon, the Econyl (R)  is innovative… Read more

In times of fashion week… and last week I went to Milan to attend it… time on the train made me reflect on the fashion industry as a whole… Milan was a great experience and it will be subject to a post in itself, but now I wish to discuss the urge to consume for the sake of consuming and how this urge has contaminated the big luxurious brands. It is no news that Zara and H&M infest their shops with “cheap” clothes every day.. their core market is the mass consumption of clothes which are somewhat disposable… The turnaround… Read more

I came across Le Chiquito a few months ago… and I thought… wow! That is gorgeous… but not very useful… to me at least! Le Chiquito is the most famous bag of Jacquemus… a french luxurious brand which has seduced women all over the world. Inspired by his grandmother and mother, the French designer Simon Jacquemus quickly seduced women with a luxurious and feminine touch,  that has been unheard of , since Yves Saint Laurent! But lets talk about Le chiquito… Cut for women that don’t need to carry anything… as it would not fit! It is the tiniest but… Read more