I have been waiting for this trip for months and months… It was a rather special one, as we would be more than 30 people together from different parts of the world with a tight schedule to follow. A resumèe of what we would expect for the 3 following nights: Hiking into the wild Iceland with an option to a swim into the hot river… This meant strip your clothes off in open space surrounded by your travel colleagues, under the icy rain, place clothes in a plastic trash bag to avoid soaking and run into the water… Boxed ticked…… Read more

If the purpose was to call attention… Mission accomplished! If the purpose is to have it on the street… I think it will only fly with the public that likes skateboards… Not glamorous, not chique… Max fun… It is undeniable that Louis Vuitton is one of the strongest brands in the world but that does not give the brand the right to be egocentric… Playing with the word of the Supreme brand and incorporating into the LV products did appeal to me… I know egocentric is in fashion at the moment… We have Trump as president of the United States… Read more

It is as fresh as Coffee…. Ralph Lauren has just opened its coffee and bar place at Regent Street in London… it is the first of its type in the UK… A bit of mixture of RL’s places in Paris, New York and Milan… it is an exquisite place to sit back,  relax and enjoy the glamorous American way of life… The Brand has been investing in pampering fortunate shoppers with champagne glasses, club sandwiches and cheese cakes…all this without leaving the premisses…. Great idea, no? You may remember I wrote about the private club RL has in Milan… I… Read more