Have you heard of sneakerization????

If you dont know what it is… I am sure you are seeing it everywhere…. maybe you have not realised it yet… but all you need to do is to look down…

Forget the it-bags…

Now it is Sneakerization…

The idea that sneakers are for casual dressing is over… Remember the 90s Nike airs???… Michael Jordan and the Dream team???…you think of sports… basketball, right?  Well… if you have your pair, you may want to dust it off…

Because the trend now is to wear it in all occasions and situations… at work, in a fancy restaurant, at the Cinema… even in a gala party… if you would dare…

Tuxedos and Sneakers… it is happening…

The biggest designer names that once snubbed the accessory… now bowed to it… there is no way back… in 2017 the sale for designer sneakers increased in 10% as opposed to an increase of 7% for bags…

Traditional brands such as Chanel, Dior, Balenciaga, Gucci and Louis Vuitton are attracting attention at every new release… Direct from the catwalk to the stores… and streets, of course…

The more attention it attracts… the merrier… the more bizarre it looks… the merrier!

It is making noise and selling out…

Now you tell me… would you adopt the trend?

I definitely have..

xx  Valentina